In order to build a business people must be aware that you exist.
They must also know how to get hold of you and where you hang out. If that doesn’t happen they are going to have a hell of a time trying to buy anything from you and that’s really going to make it damn hard for your business to grow.
And that’s where distribution enters the picture.
“It’s not about how much you make, but how much you distribute that defines your value.” – Anonymous
It’s very rare that you find a business, or person for that matter, that is equally good at product creation and distribution. It’s a big reason why a lot of businesses outsource it.
A common mistake I see a lot people make is trying to copycat distribution methods from other businesses that just aren’t in the same place that their company is.
What they fail to realise is that these entities have spent years establishing their brand and identity. What works for them just isn’t going to work for a new start up who hasn’t had the benefit of building its brand and recognition yet.
So please don’t do that. Do this instead.
Let Human Psychology Help You
Instead of copying the mistakes that most of your competition will be making, take some time and invest it into learning some human psychology, some basic marketing and persuasion techniques.
- Know Their Wants:
- Dive into market trends.
- Understand what’s hot and what’s not.
- Create a Club Vibe:
- Exclusive deals for members.
- Special badges or perks for loyal fans.
- Play the FOMO Card:
- Fear of Missing Out
- Limited stock alerts.
- Flash sales with a ticking clock.
- Word of Mouth:
- Encourage sharing and reviews.
- Offer rewards for referrals.
- Social Proof:
- Show real user testimonials.
- Display number of items sold.
- Keep It Simple:
- Easy checkout process.
- Clear return policies.
- Engage with Stories:
- Share user experiences.
- Show behind-the-scenes looks.
- Leverage Emotions:
- Connect with their dreams and fears.
- Use visuals that evoke feelings.
- Build Trust:
- Offer guarantees and warranties.
- Be transparent about product sources.
- Stay in Touch:
- Regular updates via Social Media, email or SMS.
- Ask for feedback and act on it.
Using these human-centric tactics, you can tap into the core of what drives people. This will not only help in distributing your products but also in building a loyal customer base.
One of the best places to achieve the above is by using your Social Media accounts. In the right hands your Social Media network can soon become your Distribution Network.