Why ‘Above the Fold’ Matters: The Real Impact on Website Conversions
Which words are the most valuable words on your sales page or article? Here’s a clue. Words you cannot see you cannot read and so they cannot influence. Understanding the Digital Sweet Spot So the most valuable words on a page are those “above the fold”. In the world of digital design, ‘above the fold’ […]
How To Avoid Being Distracted By Shiny Object Syndrome & Develop Laser Sharp Focus
How To Avoid Being Distracted By Shiny Object Syndrome & Develop Laser Sharp Focus Get a backbone. That’s all it takes! Look I was going to write a piece here about how to fight against the sneaky sales tactics that product launchers use to entice us, but that would imply that it’s not your fault […]
How To Get Difficult Things Done With The Least Stress
When you’re doing something you find difficult to get started on, let alone finish, focus on the fun part. Too many people dwell on how hard they find it to do something, dreading the task and forever putting it off if they can. And it is true these things (and many others in life) can […]
Are You A Content Creator Stuck On Picking Your Niche? Find Out The Easy Way To Make The Right Choice In Under 4 Minutes!
If you keep reading this, over the next 3-4 minutes you will find the easy way to pick your niche. If you do this the right way you will be rewarded with a content creation career that feels more like a hobby than a job. Imagine being asked to talk about something, anything that you […]
How To Develop Unique Knowledge & Create Your Very Own Voice
Every content creator strives for something that will help them stand out from the crowd. Over the next 2-3 minutes we will explore one way of gaining a unique advantage to help you do just that. Everybody takes a unique path through life. This way we develop our own voice, our own ways of looking […]
How To Build Distribution Through Simple Human Psychology
In order to build a business people must be aware that you exist. They must also know how to get hold of you and where you hang out. If that doesn’t happen they are going to have a hell of a time trying to buy anything from you and that’s really going to make it […]
Find Out Which Online Marketing Method Gives You The Best Return On Investment Today?
If I told you this was the oldest form of Online Marketing but the one that all too often gets overlooked, would that help you find an answer? “Email marketing is the center of your digital marketing universe.” – Sinan Aral Although the effectiveness of email marketing can vary widely depending on several factors, […]
7 Reasons Why Direct And Personal Communication Through Email Marketing Is Critical For Your Business
Once upon a time, in the bustling world of online shopping, lived Sarah, a young professional with a passion for fashion. She had subscribed to several clothing brands’ email newsletters, hoping to stay updated on the latest trends and deals. However, her inbox was often filled with generic promotional emails that didn’t quite capture her […]
Copywriting Lesson I Learned The Hard Way – You Don’t Have To
It’s not about you. It’s about them! Too many writers don’t get this. The reader wants to know: 1. What’s in it for them? 2. That you understand where they are and what their problem is. 3. How you can help them overcome their problem. 4. Can you keep me entertained while doing the above. […]
From Overworked to Overjoyed: 3 Quick Marketing Fixes That Will Claw Back Time!
Running a business isn’t easy, right? You wear all the hats, juggle tasks, and by the end of the day, you’re beat. You may be working for yourself now, but sometimes it feels like the business is running you. If this sounds familiar, let’s chat. The Big Issues: 1. Too Much on Your Plate: You’re […]