If you keep reading this, over the next 3-4 minutes you will find the easy way to pick your niche. If you do this the right way you will be rewarded with a content creation career that feels more like a hobby than a job.
Imagine being asked to talk about something, anything that you could hold a discussion about without giving it too much thought. Something you could easily ramble on and on about until someone else stopped you.
Obsession
If you have such a topic up your sleeve then that is your obsession. That is what you should be creating content about if you want to make things easy for yourself.
If you can find your obsession then you are in a far better position to build your business, one you can scale that much more easily and one that you will truly enjoy building.
Unfortunately, too many people take the advice of others and go find a niche they believe there is demand for and then do their best to get enthusiastic about it. Especially when you are starting out, that’s going to make things harder for you than it needs to be.
If you go down this route you will face some, if not all, of the following challenges:
- Maintaining Motivation
- Struggling to stand out from the masses
- Establishing an audience of your own
- Being constrained by niche rules, expectations and pricing
“Obsession is beautiful. It’s what makes art.” – Joss Whedon
Let Your Obsession Bloom & Grow
Its easy to fall back on selecting a niche based on past work experience but if that selection doesn’t fill you with a burning desire to spread the word and educate the world on its finer points, you are going to find it hard to keep churning out fresh ideas to research for content and turn into compelling copy for your audience to want to consume.
You could so easily find it becomes a real drag to get through, not dissimilar from working 9-5, the very thing you are trying to avoid.
To avoid this trap and to not have all the enthusiasm sucked out of you like a thirsty sponge, there is another way.
Compelled To Create Content
If you feel compelled to create content then that is the opposite feeling those lucky enough to be working with an Obsession will feel.
Working with an obsession means that you rarely ever struggle for ideas. In fact you will find the opposite, with lists of ideas that cover you way into the future.
Writing about an obsession allows you to wake up excited to get started. You find yourself driven to put together the very best content to share the message. Your work practices will become unquestionable and your enthusiasm will shine through in your content.
So let your obsession be your guiding light. Recognise what you are obsessed about, what could you see yourself easily researching, investigating and writing about on a daily basis. What topic could you do this on and never have it feel like a hard day at the office?
“Passion is a positive obsession.” – Paul Carvel